Electric Commerce and Applications Essay Example | Topics and Well Written Essays - 2000 words - 1

Electric Commerce and Applications - Essay Example In relation to this aspect four organizations i.e. DBS Bank Ltd, United Overseas Bank Limited, Lloyds TSB and Barclays Bank have been selected from the banking sector to recognize and to compare their privacy policies in comparison to certain recognized privacy protection features. The features of privacy protection in the websites help the organizations to keep their consumers’ and members’ information safe from any kind of threat. This aspect can largely ensure that consumer confidence towards a company’ website remains intact. A few of the recognised privacy protection features include proper maintenance of Personally Identifiable Information (PII), prevention of information from being disclosed to the third party, ensuring information security, upholding accountability of collected information, ensuring accuracy of the collected information and making use of the method disabling the cookies (Locke, n.d.). The privacy protection related features are described below that are quite crucial for a website to maintain. By ensuring compliance with these features a website can largely ensure that it is able to build a strong relationship with its consumer as well as its members. Personally Identifiable Information (PII): While dealing with the online trader, the organizations generally collect the personal information of the consumers before trading. The Personally Identifiable Information (PII) includes information regarding name, contract number, address and email id (Business Link, n.d.; Real Media, 2007). Disclosure of Information to Third Party: The collected consumer information is not shared with any third person. However, it is shared only at the time when the information is required by the law for inspection.