Business communication Essay

SNC-Lavalin is single of the largest engineering companies in Canada, and one of the largest all around the world, however, failed to effectually communicate and face talk problem. This analysis report contains discourse problems and influences on company. Additional information related to rides and symptoms of talk problem. Likewise, communicate with stakeholder groups result in concerns, and SNC-Lavalin use disparate discourse model to deal with to severally one group. The briny communication problem is bypassing and different frames of reference. In communication process, bypassing can result in miscommunication, because the CEO and employee do not have the same symbolic meanings and shoot own biases in any communication. Due to the longer lines of communication between CEO and employee, the message could be distorted. This problem impact on company fund missing and mystery payment, also, SNC-Lavalins stock fall a lot. The reason of problem happens because lack trust, la ck communication skills competition for status and rewards.It is easy to cause communication problem if no trust between communicationthrough the long over time, the mistakes pull up stakes be devolve seriously and many mistakes argon due to lack communication skills. Meanwhile, personal status and rewards provide cause bypassing, lack organization concept, to the extent that different people pay more attention on their own profit rather than the common goal. SNC-Lavalin shows several symptoms due to communication problem. First, agents help company develop a contract by paid bribes, but cant follow the appropriate routines. Second, by and by(prenominal) $56 million dollars missing, Gwyn Morgan, the company chairman, denied that there is no responsibility forsuperior officers, and resign suddenly after stated. Third, Cynthia Vanier help Muammar Gaddafis son smuggle and do illegal trading, as well as denied the charge. Employees and shareholders are the key stakeholder groups, h owever, different group has different concern.To specific, employees concern about their job and incomebecause it is close related to employees purport quality. Meanwhile, shareholders concern about their profit, because it means stock rights will be influenced, in other word, shareholders profit could losing. SNC-Lavalin follows the communication models with each stakeholder group. As for communicate with employees the first step is having idea. After organize idea, use encode same(p) transfer language and write down or typewriting. After that, delivered by announcement or email. In order to overcome misunderstanding, improve the flow of message in company. Sign on the paper one by one after employees receive, if have problem mark it clearly. SNC-Lavalin have to give an effectively communication to shareholders.When idea formation by SNC-Lavalin, convert an idea into words that include meaning. It is necessary for general confluence of shareholders every year, in the meeting shar eholders understand the meaning stand for decodes the message successfully. Finally, ask question come up with feedback, and descriptive is the best choice. In conclusion, it is important for SNC-Lavalin communication effectively. This case analysis points out the main communication problem refer to SNC-Lavalin, at the same time, detail analysis about influence on company, moreover, discuss reason and manifestation about communication problem. After that, analyze the two key stakeholder groups, and each of them has different concern. Last but not least, SNC-Lavalin use communication model to deal the relationship with each stakeholder group.